Augmented reality is one of the most innovative tools of modern marketing - a system that combines the real world with the computer generated one. A view of the camera with applied computer graphics makes it possible to expand the real image with an additional multimedia layer. Augmented Reality technology can be based, among others, on the detection of movement and gesture, allowing the viewer to interact with the projection. Why will your guests / clients love this technology?
Augmented reality allows you not only to enter into a real, organic interaction with the product or brand, but as well to establish bond with goods or service offered. Based on an element of entertainment it involves the customer by evoking positive experience. Thereby helps making purchasing decisions.